We wanted to design a gamification solution that would engage and motivate our users over a long time. We started by defining the goals of Celebrious as a platform provider, answering questions like how should the app manifest and scale, which user base do we want to build up, when will monetisation become important.
Then we asked ourselves with which target audience we wanted to achieve these goals. We tried to be very specific and narrow down our audience as much as possible so that we could tailor a gamification solution precisely to this group. We created and validated personas of the most critical user groups. This gave us a pretty clear picture of what personal goals they were pursuing when using social media.