digital art plants
Celebrious
Explore, understand and improve your social media experience
OVERVIEW

A mobile app that allows users to explore, understand and improve their activities on social media. They are challenged to take part in a thrilling race to the top, to find out who is most Celebrious. “Celebriousness” will be scored and updated multiple times per day.

With their ascent to the top, users earn rewards, collect achievements and compete with their social media friends. Improving their reputation they can actually experience how popular they are.

Responsibilities

Product Strategy, Gamification Concept and User Evolution, Competitive Research, Interaction, Visual design, Prototyping, Information Architecture, Pitching

Oct 2016 – Mar 2017

Challenge

Build a highly engaging social media ranking app with a motivational gamification system and add real value for users who want to grow their popularity.

Games are the only force in the known universe that can get people to take actions against their self-interest, in a predictable way, without using force.

― Gabe Zichermann

We wanted to design a gamification solution that would engage and motivate our users over a long time. We started by defining the goals of Celebrious as a platform provider, answering questions like how should the app manifest and scale, which user base do we want to build up, when will monetisation become important.

Then we asked ourselves with which target audience we wanted to achieve these goals. We tried to be very specific and narrow down our audience as much as possible so that we could tailor a gamification solution precisely to this group. We created and validated personas of the most critical user groups. This gave us a pretty clear picture of what personal goals they were pursuing when using social media.

Network Grower

I got this!

Bloody Beginner

Looking for points

honestly…

I’m often annoyed by case studies where I get presented with great looking products which when looked up are nowhere to be found. Because they don’t exist. So, does it mean they failed! Yes probably. As products, startups or businesses they failed. Sorry.

Doesn’t mean it was a waste of time. This project was one of the first app designs I ever made. In 2016. We always have to remember how incredibly fast digital products have evolved over the last couple of years. Gamification was a relatively new topic in 2016, which I found super exciting. I have acquired a great deal of knowledge for my later work.

Celebrious was a bold and somewhat shameless product idea that motivated me to play with UX and UI, and get to the bottom of sometimes uncomfortable questions.